by Sandra Clayton | Sep 4, 2015 | Conversion Rate Optimization, Design Strategy, Website Design
Having a polished and engaging website is a must-have for all industries today, and healthcare marketing is no exception. In many cases, a website is your online face and the first interaction people will have will have service, product or brand. It’s critically...
by Sandra Clayton | Jul 21, 2015 | Website Design
One concept that has always been of particular interest to me is the universal space that design occupies, somewhere between the written word and fine art. I’ve always thought that good design has a viewpoint – it tells a story. Even the subtlest detail or...
by Sandra Clayton | Jul 2, 2015 | Conversion Rate Optimization, Design Strategy, Website Design, Content Marketing
Having a polished, engaging online presence is now one of the most essential marketing tools for all industries. When it comes to financial services marketing, a website can drive traffic from targeted audiences and engage potential clients and investors. It can help...
by Sandra Clayton | Jun 4, 2015 | Website Design
Visitors have fundamental questions when they arrive at a website: Am I in the right place? Do they have what I am looking for? What else do they have (if this isn’t what I want)? What do I do now? One of your key tasks is to make sure you do a good job at answering...
by Sandra Clayton | Jun 2, 2015 | SEO, Design Strategy, Website Design
At one point or another, it’ll be time to redesign your website. A redesign can take months to complete and requires a huge investment of resources, which is why every redesign needs to start with a clear set of expectations. If you know the problems you want to solve...
by Sandra Clayton | May 1, 2015 | Website Design
Maybe your website worked well for what you needed originally, and maybe it’s time for an update. If your business goals have changed substantially since you first created your website, consider updating it to reflect the changes. Here are 6 signs that it may be...
