by Sandra Clayton | Sep 29, 2015 | Marketing, Advertising
I’m a big fan of inbound marketing. What could be better than a passive approach to sales built on delivering value that can’t be beat. Sounds ideal, doesn’t it? That said, there are times when inbound marketing is not the best strategy. In those times, outbound...
by Sandra Clayton | Sep 1, 2015 | Marketing, Design Strategy
For investment bankers and mergers & acquisition advisors, the sauce is in the pitch book. As the single most important tool in your marketing kit, it’s how you show companies that you understand the culture of the business being pitched and illustrate unique...
by Sandra Clayton | Jul 14, 2015 | Social Media, Marketing, Content Marketing
Do you like what pops up in your news feed, or do you scroll past quickly and like or share the few posts that grab your attention? Facebook cares about improving the user experience and is constantly tweaking ranking algorithms to encourage engagement, particularly...
by Sandra Clayton | Jul 10, 2015 | Marketing
A lot has changed that affects how we view and conduct business. For one, our economy has changed. And as a result there are many, many people who once worked at large corporations who have been laid off or let go. A sizable number of these people are 50ish, and...
by Sandra Clayton | Jun 30, 2015 | SEO, Content Marketing, Inbound Marketing, Social Media, Marketing
Is there really a return on the time you spend contributing to your business blog? After all, there are other activities you could be doing to grow your business. At first, it may seem that your time could be better spent with other activities. Maybe you’re more...
by Sandra Clayton | Apr 28, 2015 | Marketing
In retail, the key to success is location. Stores and local businesses have to be able to attract foot traffic in order to succeed. It’s all about being in the right spot. The concept of position for brands is similar to the concept of location for retail. Whether...
