by Sandra Clayton | Apr 20, 2015 | Content Marketing
In his book “How to Win Friends and Influence People”, Dale Carnegie walks his readers through some ways to reach and influence people. One of my favorite points is that if you’re trying to gather honey, kicking over the beehive is not the best way to go about it. In...
by yellowdot | Apr 4, 2015 | Content Marketing
With content marketing gaining more and more visibility today, you may be wondering just what it is and how you can use it to engage your prospects and customers. For one thing, content marketing is not new, and it’s not the same as social media. Content marketing has...
by yellowdot | Mar 24, 2015 | Content Marketing
Blogging is an essential part of an overall content marketing strategy. Once you start strengthening your brand’s identity with quality content, you can expect to see more link acquisitions and conversions, which will lead to increased business. Blogs allow you...
by Sandra Clayton | Mar 17, 2015 | Content Marketing
Writing effective blog posts can be an overwhelming task for many small businesses. Finding the right blog topics, maintaining a regular writing schedule, and balancing what your audience needs while trying to rank for particular keyword phrases can leave you...
