by Sandra Clayton | Jul 16, 2015 | Branding & Identity
As brand has become synonymous with interactions and experiences, marketers have to work harder to understand and deliver on customer demands. Nowadays, marketing is about more than rebranding and repositioning strategies, in the same way that it’s about more than...
by yellowdot | Mar 28, 2015 | Design Strategy, Branding & Identity
While branding certainly encompasses more than corporate identity, your company’s logo will symbolize your value proposition more than anything else, so it pays to ask yourself the right questions before you hire a design firm. Keep in mind that a logo...
