by Sandra Clayton | Jun 30, 2015 | Inbound Marketing, Social Media, Marketing, SEO, Content Marketing
Is there really a return on the time you spend contributing to your business blog? After all, there are other activities you could be doing to grow your business. At first, it may seem that your time could be better spent with other activities. Maybe you’re more...
by Sandra Clayton | Jun 4, 2015 | Website Design
Visitors have fundamental questions when they arrive at a website: Am I in the right place? Do they have what I am looking for? What else do they have (if this isn’t what I want)? What do I do now? One of your key tasks is to make sure you do a good job at answering...
by Sandra Clayton | Jun 2, 2015 | SEO, Design Strategy, Website Design
At one point or another, it’ll be time to redesign your website. A redesign can take months to complete and requires a huge investment of resources, which is why every redesign needs to start with a clear set of expectations. If you know the problems you want to solve...
by Sandra Clayton | May 19, 2015 | Content Marketing
Frequently Asked Questions. When was the last time you even thought about them? 10 to 15 years ago they were widely used on websites to answer customer questions. But now we have Facebook and Twitter. Our sites have contact forms so people can get in touch with...
by Sandra Clayton | May 4, 2015 | Content Marketing
Not all blog posts are created equal. As marketers and business owners we must always strive to provide value by educating, entertaining, and engaging our readers. Killer blog posts speak directly to our audience’s interests and needs, with a distinctive voice that...