by Sandra Clayton | Sep 11, 2015 | Content Marketing
As marketers, you know that search engine optimization is essential for driving traffic to your website, but what you may not know is that SEO is about more than satisfying search engine bots. Even though spiders crawl websites for data to display in search engines,...
by Sandra Clayton | Sep 4, 2015 | Conversion Rate Optimization, Design Strategy, Website Design
Having a polished and engaging website is a must-have for all industries today, and healthcare marketing is no exception. In many cases, a website is your online face and the first interaction people will have will have service, product or brand. It’s critically...
by Sandra Clayton | Sep 1, 2015 | Marketing, Design Strategy
For investment bankers and mergers & acquisition advisors, the sauce is in the pitch book. As the single most important tool in your marketing kit, it’s how you show companies that you understand the culture of the business being pitched and illustrate unique...
by Sandra Clayton | Aug 7, 2015 | Content Marketing
Social media is moving target. It’s always changing, and every time you think you’re finally up to speed, there’s a new platform on the scene. Keeping tabs on all of them can be a daunting prospect. This year alone, we’ve seen Facebook change the way organic content...
by Sandra Clayton | Jul 31, 2015 | SEO
SEO has always had lot to do with building links and analytics. While that’s still important, website rankings has a lot more to do with content and social media these days. Modern optimization techniques are about publishing useful content and promoting it through...
