Search Engine Optimization

At Yellowdot we provide Search Engine Optimization (SEO) to help your brand gain visibility, so your audience can find you. Our SEO strategies are customized to fit your unique brand and marketing challenges.

SEO Services
Yellowdot is a New Jersey web design firm that applies the same process to SEO that we do to the design of your website. We listen, we research, then we make connections.

To help you generate traffic, we offer the following SEO services:

  • Competitor analysis and backlink audits
  • Analytics audits and tracking customization
  • Content evaluation and creation to build connections and create links
  • Conversion optimization testing to improve usability and increase traffic
  • Local search optimization

Our SEO Process
Whether you’re an established professional firm or an emerging brand, we can help you achieve your marketing goals.

Here’s our process to helping you improve your bottom line with SEO:

  • Establish short term and long term goals
  • Identify your brand’s differentiators
  • Determine key success indicators and performance measures
  • Perform a keyword assessment and competitive keyword analysis
  • Incorporate keywords into customized content pages
  • Refine content as needed to ensure program effectiveness
  • Strategize online marketing opportunities and affiliate programs

SEO Reporting
We stay accountable by measuring key success indicators which we define with you during our research phase. We also customize our monthly reports to show actionable information rather than generic metrics and traffic numbers.

Here are some of the things we track and report:

  • Visitor segments by geography, device and pages visited
  • Site abandonment rates
  • Lead acquisition by source

Contact Us
Give us a call at 646-780-9496 to learn more about how our SEO services can help increase traffic to your site.